Turning heads with a reflective window campaign
Vodafone loved my idea to intergrate mirrors onto the window creative. As it caught the attention of passers by and empowered the “you can be at…” communication. One of many promotional projects I co-led key design creative for outdoor & instore POS. This included strategic creative for key messaging, creative theming across more than 350 UK stores. Creative oversee of campaign branding across digital platforms. Vodafone UK operated a 'VIP'reward scheme in which customers could access tickets 48 hours before release for major UK events including London Fashion Week, British Grand Prix & several music festivals including Reading & Leeds festivals. It was great to be an integral part of the team that produced such a successful campaign. Agency: TMS Brand: Vodafone UK