Wayfinding for a world-class mixed-use development
I was introduced to The Terrace in 2020 and was asked to come up with some theming concepts for an entrance foyer and lift lobby space. That was well received by the client, and soon led to several other creative briefings including an wayfinding project to greatly support the brand and improve navigation around the precinct. I delivered expertise in wayfinding planning, branding, interior graphic design, retail understanding, signage project management & production liaison.
The Terrace is a world-class mixed-used 8,500-sqm commercial development in Christchurch with 17 hospitality businesses, retail and office spaces. The development site was completed in 2018 and occupies half a city block on the banks of the iconic Avon River. It was developed to become a vital hub in the heart of the city and provide a vibrant, urban neighbourhood for both its local community and international tourists. The four buildings in the complex are intersected and activated by a series of character laneways. Some of the new signage has been installed, and other signs in the development plan are soon to be implemented, we are just awaiting some remaining tennants to move into this great new space. Exciting stuff.