Transforming one of the UK's leading fintech brands
JP Jenkins is the UK’s oldest platform for private companies. I was asked to revitalise the well established companys branding and imagery for a more engaging multi channel brand experience.
The seed was planted with imagery of the acorn and through growth, becomes the majestic British oak tree. A variety of oaks can be isolated or depicted in legacy landscape scenes. Mixing historical & modern imagery with network stripes graphics overlaid to connect & create onbrand imagery. Other imagery includes Britain’s commercial centers via a series of old & new architechural engravings & contemporary photography.