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JP Jenkins is the UK’s oldest platform for private companies. I was asked to revitalise the well established companys branding and imagery for a more engaging multi channel brand experience. The seed was planted with imagery of the acorn and through growth, becomes the majestic British oak tree. A variety of oaks can be isolated or depicted in legacy landscape scenes. Mixing historical & modern imagery with network stripes graphics overlaid to connect & create onbrand imagery. Other imagery includes Britain’s commercial centers via a series of old & new architechural engravings & contemporary photography.