Helping a parfumerie celebrate French sophistication
Art de Parfum is an award winning, niche fragrance company that places ethics at the heart of its operations. One of the first ethically sourced and manufactured perfume brands, all Art de Parfum fragrances are 100% made in Grasse, France, are environmentally-friendly and free of materials that add to third world exploitation. I was asked to help create campaign concepts to celebrate the 9 years of Art de Parfum. This included designing a multiple use logotype mark to support key touchpoint communications. After that campaign work success, I was also briefed to design other seasonal brand creative for social media.