Showcasing Diageo's leading gins with tasteful design

Daniel was asked to help RPM create some tasteful design creative to explore the world of gin flavours through an informitive campaign to four leading gins from Diageo. Starting with a clean simple campaign mark, then develop this through a range of unique on-trade items that would clearly convey the flavour profiles that the respective gins aquire. Ultimately showcasing the four gins from Diageo.