Daniel Hillier | Agency - Greygull
Creating a team mark for some of NZ's best riders
CW is a new brand mark developed for Cycleways. It’s for those riders who want to wear less obvious branded cycling apparel. We wanted the CW logo to become a more intriguing part of the company - applied to some slick apparel, products and comms. It’s also proudly worn by some of New Zealand's best riders with the guys rolling out various CW Race Crew team gear.