Daniel Hillier | Agency - Weapon 7
We were briefed by Mercedes to take creative lead from the 'I Am Mercedes-Benz' TV Commercial featuring Josh Brolin, directed by film director Johnny Green. (See ad stills)
Specialist design and typography for Mercedes-Benz
I was headhunted by London’s dynamic independent agency, Weapon7, to bring my expertise in design and typography to their key Mercedes account. It was a pleasure producing so many amazing projects with such a talented bunch of peps. Being trusted to deliver innovative creative solutions for one of the world’s most iconic automotive brands. My work spanned high-impact new model launch campaigns, including dm, pos, press and magazine ads, digital email marketing, and bespoke promotional communications. No surprise like most smart independents Weapon 7 later merged into the AMV BBDO network. Heres a glimpse at just a few projects I designed.