I enjoyed drinking all four bottles—just not all at once. Y&R Mars London requested my art direction and design, on a nifty project—to design a bespoke set of bottles to celebrate 150 years of Bacardi. And in support of the bottle collection, create key communications for a tasteful and effective shopper campaign to promote the unique bottle set in UK supermarkets. Each bottle tells a special story in of the rums history, from the vision of its founder, Don Facundo, to the legend of the iconic bat symbol. And we couldn't miss out on the birth of cocktail culture in Cuba. The legacy idea across four colorways worked a treat. The client loved it.
Agency: Y&R Mars