DANIELHILLIER

Annandale Luxury Villa Collection Activities Booklet

Small Luxury Hotels – BE OUR GUEST campaign

CW Race Crew identity concept design

CW is a new brand mark developed for Cycleways. It’s for those riders who want to wear less obvious branded cycling apparel. We wanted the CW logo to become a more intriguing part of the company - applied to some slick apparel, products and comms. It’s also proudly worn by some of New Zealand's best riders with the guys rolling out various CW Race Crew team gear.

Design for Bacardi Limited Edition Bottle

Barcardi 150th Bday bottles

Cycleways Logotype & Identity Rebrand

Since bmx racing in my early teens in NZ, to commuting daily in London for over 16yrs – two wheels has always been second nature to me. After creating the original Cycleways logo a few years back, then returning to New Zealand. It was a pleasure to be asked to help out again to refresh the brand for one of NZ’s sweetest cycle stores. I refined and created a totaly bespoke logotype for a more current look. We then applied the new mark accross the brands many touchpoints including exterior & interior build signage, eco stationery. Including a neat Specialized® colab custom water bottle design. I was also required to design a new and improved website & shop to showcase Cycleways great range of ride gear. The key component of the brief was to attract the nationwide cycle community to engage & utilise the bike site & allow clear navigation to the shop, or the workshop section of the site. Plus intergrating the instagram feed, stories & a lifecycle newsletter section.

25yr celebration logo and campaign creative

The Eldernet Group Celebrates 25 Years Of Empowering People in 2022. Daniel was asked to develop a campaign logo and advert with a series of various sized digital billboards across NZ airports. This also included nationwide ad coverage in press & other print media. I also designed a premium invitation that was individualy addressed to many NZ vips to attend a special event, which included an appearance by 2022 New Zealander of the Year, Tā Tipene O’Regan ONZ. The milestone coincided with the opening of the organisation’s new building. The 25yr mark inspired by the NZ tapestry icon that I also created - integrated into several different lockups with the “Empowering people since 1997” wording and the group identity. These lockups where also used accross digital landing pages, social profiles and product to share the celebration milestone for New Zealand’s most trusted provider of information for older people.